A behind-the-scenes conversation with Vancouver-based brand DENISE LAROCHELLE on intentional design, product development, sampling, and what emerging designers should know before starting production. From refining fit and fabric choices to building a brand rooted in thoughtful living, this spotlight explores the journey between an idea and a finished garment.

Who made my clothes?” is more than a question — it’s a reminder of the people, processes, and realities behind every garment. This piece explores why transparency in fashion matters, and how ethical production goes beyond materials to include the human hands behind the work.

International Women’s Day began as a movement led by working women, many of them garment workers. In this reflection, Rodica shares her journey as a woman entrepreneur and immigrant while celebrating the talented women behind the scenes of the fashion industry.

When creativity runs faster than structure, it’s easy to overproduce and burn out before a brand truly begins. This blog shares why starting small is not a limitation, but a deliberate strategy to learn, refine, and grow with intention. One strong product can teach you more than ten rushed ones.

Mass production isn’t always the goal. Learn why small-batch production is often the smarter choice for emerging fashion brands, from cash flow protection to better fit, feedback, and long-term sustainability.

Thinking about starting your own fashion brand but don’t know where to begin? We break down the essential steps every new designer should follow from defining your “why” and understanding your customer, to product development, branding, building your team, and launching with confidence